Author Archives: bencheever1

The brand that I have been following is Mountain Dew. A technique that could get me a job at Mountain Dew is product placement. Earlier in the semester one of our assignments was to find an example of our brands using product placement. I remember being able to find an example in a movie butContinue reading “Final Exam”

CNBC reported on a panel with PepsiCo’s CEO, Ramon Laguarta. Laguarta talks about how the company will reduce it’s waste from plastic. This shows watchers that PepsiCo is an environmentally conscious company.

During this year’s NBA All Star weekend Mountain Dew sponsored the three point contest. As you may know, in traditional three point competitions, shots made with regular balls are worth one point while shots made with money balls are worth two points. In this year’s competition, Mountain Dew added two new spots to shoot from.Continue reading “Mountain Dew 3 Point Contest”

I found a press release from PepsiCo, who own Mountain Dew. This press release from PepsiCo talks about their new campaign “Give Meals, Give Hope”. This campaign is raising money to buy food for kids that relied on school provided meals, because schools are now closed. PepsiCo is partnering with big name athletes like SaquonContinue reading “Mountain Dew Press Release”

My piece of “schwag” is a pair of sunglasses that I received from a lacrosse website called SportStop.com. A few years ago I had ordered a product from this website. When it came in the mail there were a pair of sunglasses in the box along with the product that I ordered. The sunglasses sayContinue reading “Schwag”

I’m not sure that I actually have a favorite fast food restaurant. But Taco Bell is pretty good and I saw that they have an interesting ad that they put out recently. The ad is for their Doritos locos taco. But more importantly it is advertising for March 31st, a day that Taco Bell willContinue reading “Taco Bell”

The post I read was about a New Balance campaign that, in a way, mocked similar brand’s ways of advertising running shoes. The campaign did this by saying that New Balance runners don’t need special effects in ads for people to know they’re fast. They are able to prove they are fast in real lifeContinue reading “New Balance Shifts Creative Direction In Global Campaign”

https://www.newbalance.com

One advertisement that I saw during the Oscars was for the 2021 Cadillac Escalade. The ad showed actress Regina King driving the Escalade. She parks it on the red carpet and is wearing a fancy dress when she gets out of the car. She is then shown walking down the carpet getting her picture taken.Continue reading “Oscars Ad”