I’m not sure that I actually have a favorite fast food restaurant. But Taco Bell is pretty good and I saw that they have an interesting ad that they put out recently. The ad is for their Doritos locos taco. But more importantly it is advertising for March 31st, a day that Taco Bell will be giving out these tacos for free via their drive through. As we all know many people are going through a lot of stress right now because of the COVID-19 pandemic. Taco Bell is giving people something to be happy about. The ad says “We’d give you hug but for a long list of reasons we can’t. But we can give you a free Doritos locos tacos.” I think this is a good look for Taco Bell because, in a time when many people are in need, it shows they care.
Taco Bell using their humor to try and relax loyal customers and gain new ones with an offer. This brand know how to get attention the right way.
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That’s a real interesting technique for Taco Bell to draw attention to their brand. Offering a free taco to customers who leave their homes to get food from them. Too bad I didn’t realize about this offer in time, definitely a missed opportunity. The commercial is simple and the humor is good, poking fun at the situation we’re all in. Also “Let our drive-thru help you get through” is a fantastic slogan for a fast food restaurant to have right now.
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